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Uzone.id – With the advancement of technology, different platforms can be utilized to search for automotive needs. Yup, e-commerce platforms are used by automotive enthusiasts to find various accessories for their beloved cars or motorcycles.
So, what e-commerce platforms are commonly relied upon by automotive enthusiasts in Indonesia?
1. Tokopedia
This e-commerce platform is one of top choices that provides an automotive category to facilitate consumers. In fact, the automotive category became one of the best-selling categories on Tokopedia in the past year of 2023.
The high interest in automotive on Tokopedia led to the introduction of the Tokopedia Garage campaign to accommodate the public’s needs for automotive products.
The consumer interest in purchasing automotive devices on Tokopedia has been increasing, especially after the end of the Covid-19 pandemic. Tokopedia recorded a 1.5-fold increase in sales of window films compared to before the pandemic. Additionally, motorcycle tire sales also earned a significant increase of up to 4 times in 2023.
Moreover, transactions for motorcycle batteries, oil, and other vehicle maintenance products also tripled in 2023.
These achievements prompted Tokopedia to introduce the Automotive Installation Service feature. This feature allows Tokopedia users to purchase automotive products and receive installation services from partner workshops.
2. Lazada
The Lazada e-commerce platform is also actively marketing automotive products through the LazOtomotif category. Automotive accessories sales transactions in LazOtomotif are said to have tripled in recent years.
LazOtomotif provides automotive products that can meet consumers’ needs. The products offered are quite comprehensive, ranging from spare parts, car equipment, to interior and exterior accessories.
Furthermore, products such as car cameras, audio systems, car care and polish, tires, rims, oils, car fluids, are also available. Not only for cars, but also for motorcycles, equipment such as helmets, spare parts, motorcycle rims, motorcycle tires, motorcycle accessories, and other riding equipment are available in LazOtomotif.
3. Shopee
Shopee is also one of the e-commerce platforms that automotive enthusiasts rely on to find their needs. This e-commerce, often dubbed as “the orange store”, provides a wide range of vehicle accessories that are often needed.
For car enthusiasts, accessories, vehicle tools, interior and exterior accessories, spare parts, and keychains and key covers are available within the application. Meanwhile, for motorcycle enthusiasts, there are also many accessories, maintenance products, oils, and riding gear.
Moreover, Shopee has a reliable paylater system for its users. This feature certainly adds attractiveness to automotive enthusiasts who want to stagger payments for the products they will purchase.
4. Astra Otoparts
This e-commerce may be relatively unfamiliar, but for automotive enthusiasts, it often becomes a choice, especially when looking for OEM products. Actually, Astra Otoparts has been around since 2016, then in 2018, the Astra-owned company created an e-commerce site called Astraotoshop.com.
Astra Otoparts provides fast-moving spare parts for both cars and motorcycles, such as batteries, oils, shock absorbers, tires, brake pads, air filters, and other spare parts. Moreover, the products sold come from well-known brands such as Aspira, Federal Parts, GS Astra, KYB Shock Absorber, Akebono Brake, Pirelli, Incoe, to Shell Helix Astra.
Interestingly, Astra Otoparts has quite a number of offline stores present in major cities. Thus, for automotive enthusiasts who are not fond of online purchases, they can visit the nearest stores.
Even for those who make online purchases, they can also have the products they bought installed at the nearest Astra Otoparts store. This way, users don’t have to worry about products not being installed.
The presence of many e-commerce platforms that support automotive needs is accompanied by annual car sales. Especially after the pandemic, which has led to a gradual improvement in car sales, it has also stimulated the sales of automotive accessories.
This was revealed by the Chairman of the Indonesian Automotive Industry Association (Gaikindo), Jongkie Sugiarto. According to him, there are now many spare parts and automotive accessories accommodated by e-commerce platforms.
This differs from the sales of cars or motorcycles themselves, where some transactions are still carried out at dealerships.
“In Indonesia, cars are still considered expensive and luxurious products, so potential buyers still want to see and inspect the products before deciding to buy,” said Jongkie some time ago. (Brian)
