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Uzone.id – Thousands of pieces of content are uploaded daily to social media platforms. However, only a few manage to get millions of views and thousands of likes and go viral.
Have you ever wondered why the content you upload never goes viral? For some lucky people, going viral seems easy; for others, it may take hundreds of posts to achieve it.
However, using hashtags strategically, sharing relevant memes, and engaging challenges can significantly increase the reach and engagement of your content.
Attach relevant hashtags to posts
Hashtags are more than just keywords; they are a tool for categorizing and discovering content. When used effectively, hashtags help your content reach a wider audience.
Make sure to add hashtags consistently to each post. Don’t use spaces or punctuation in hashtags. Also, limit the number of hashtags per post because embedding too many hashtags makes the post less attractive. Remember to make your account public so that everyone can see your posts.
Using relevant hashtags in your posts makes your content easier to find. Create short, simple hashtags that are easy to remember. Analyze hashtags regularly to identify patterns and keywords being used or avoided before uploading content.
Take advantage of weird memes, but invite likes
It is not an exaggeration to mention that memes are now a universal language. It’s able to convey complex emotions and ideas in a simple, visually appealing format—one that invites laughter from the onlookers.
If you intend to use memes in your content, you must pay attention to the relevance of the theme and message you want to convey. Opt for popular memes so that people understand the humor shown. And remember, you must make sure that the meme does not offend a specific person or a particular group of people.
Create challenges
Several internet challenges have gone viral from time to time, ranging from ice bucket challenges and baby sharks to spicy food challenges.
Challenges always provoke curiosity, which makes many people interested in trying them. Clear guidelines and rules are needed to create a successful challenge. Audiences won’t be interested in poorly designed challenges.
If the challenge is successful, offer exclusive rewards or content. Show commitment to this challenge by continuing to interact with your audience.
Going viral is more than just a matter of luck. Anyone can create viral content, at least by taking advantage of certain factors so that it encourages the content you create to be more interesting before being shared. There are a few common factors that make content go viral. Here are some of them:
It has a strong emotional impact
Content that manages to touch the heart tends to be reshared more often. Either it invites laughter, joy, admiration, or provokes emotions.
Relate to your own experience
In addition to touching the heart, relatable content quickly attracts attention. The feeling of personal connection with the content makes the audience not hesitate to like, comment on, and reshare it.
Life Hacks
Content that offers simple solutions to everyday problems often spreads quickly. Sometimes, people must realize how easy it is to solve a problem with just a simple solution. Because of this, life hacks content has gone viral.
Have attractive visuals
Whether content is uploaded on Instagram, TikTok, or YouTube pages, content that has an attractive visual appearance is also very likely to go viral. Adding relevant audio will help viewers stay longer while watching the video.
Create short and straightforward content
In an era of information overload like today, the audience’s focus has become shorter. If you pay attention, viral content contains short but targeted messages. It’s best to avoid burdening the audience with too long information. Messages that directly talk about the content will be more popular.
Viral posts often involve the audience. Because they feel invited, the audience is encouraged to share the content with their closest friends. Examples are opinion polls and quizzes encouraging people to learn more about themselves. Immediate feedback makes the audience feel that their voice is essential and needed.
