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TikTok is still as promising as an entertainment platform despite its pending legislation in the United States. With over 1.5 billion active users on its app, it has become one of the most used social media apps.
Its vertical mode and short video format have inspired many other businesses, such as Meta’s Facebook and Instagram, as well as YouTube to push similar content. Having shorter length, bite-sized videos as the norm to popularity, TikTok also pushes its creators to employ more creativity.
If you’re thinking it’s too late to grow your business, brand, or start making content on TikTok, put that thought aside and start launching your business on TikTok. TikTok is practically free to use and can easily boost your awareness because of its unique algorithm.
Here are a few tips for getting started on TikTok:
- Utilize the tools provided by TikTok
TikTok has newly launched its content creation and content management platform called TikTok Studio. TikTok Studio provides users with tools to create, edit, upload, manage, and thoroughly analyze the performance of their TikTok account. It is completely free. Users only have to log in or sign up to use the platform.
If you’re new to editing videos, TikTok makes it easy for you with features like auto captions, photo editor, to autocut. It will also provide you with insights into trending topics, songs, and prompts.
TikTok even allows you to create videos and help you advertise your campaigns through what they call TikTok Symphony. On TikTok Symphony, there’s a new tool called Symphony Assistant. It is an artificial intelligence-based assistant that can help businesses grow their content. It can suggest catchy lines, prompts, and scripts for users to use.
TikTok also introduces its predictive AI-based performance solutions for advertisers. The tool will help advertisers and businesses set the best budget and creative assets, and determine the right audience for their campaigns.
- Find your niche and elevate the power of storytelling.
Being authentic is the key for your business or brand to grow on TikTok. Surely you have your brand’s uniqueness, now it is time to make those qualities shine through short videos. You don’t have to create all serious videos. It is actually encouraged to have some fun and experiment with trending themes.
Storytelling is also the key to TikTok, however, don’t treat it solely as an ad. Keep your ideas lighthearted and add value to the audience, whether it is new knowledge wrapped in humor or some educational content. Do avoid creating content that is exceedingly promotional. Also, it is key to keep your content brief and hook the audience right from the first 5 seconds of the video. Grab the attention of your audience with a question, a surprising fact, or an intriguing scene.
More ways to leverage your storytelling and content are by using creative transitions and picking the right music, and text overlays to add more value to your content. Your goal in publishing content on TikTok should be to entertain the audience so they keep coming back to your page.
While there’s no magic formula for instant success on TikTok, following these tips will equip you with the tools and strategies to create engaging content that resonates with your audience. Remember, consistency is key. By regularly posting high-quality content that leverages the power of storytelling and adheres to TikTok trends, you’ll be well on your way to building a loyal following and achieving your brand goals.
(Vania Puteri)
